Introduction
The success of a DOOH campaign depends on both visibility and context. A high-traffic screen on a busy road during rush hour will perform very differently from a screen tucked away in a quiet alley. With DOOH location performance insights, advertisers can identify which locations are driving impressions and which are falling short—then take action in real time.
Confirm provides data that goes beyond impressions alone. Advertisers can see:
✅ Which screens generate the highest engagement
✅ Which streets have the heaviest foot or vehicle traffic
✅ How the physical environment may influence campaign visibility
How Confirm Maps Deliver Precision
Confirm’s platform combines advanced geospatial tools to help advertisers make location-based decisions with confidence. Features include:
Maps with playouts & contacts per screen
See exactly where each ad is playing and how many impressions (OTS) it’s generating.
Live traffic density integration
Evaluate how traffic patterns around each screen shift by hour and day. Plan campaigns during peak flow.
Google Street View integration
Preview the surroundings of any screen to assess real-world visibility and environmental fit.
This level of granularity empowers marketers to match messages with high-performing contexts—and drop low-impact locations without delay.
Use Cases: Real Brands Using DOOH Location Performance
Map-based DOOH analytics aren’t just theory—they’re transforming how major brands connect with audiences in the real world. Here’s how global companies are leveraging DOOH location performance for smarter, more impactful campaigns:
McDonald’s – Smart Targeting Based on Traffic Flow
McDonald’s has deployed location-aware DOOH campaigns near drive-thru restaurants, dynamically adapting messaging based on live traffic data. When congestion was detected nearby, digital screens displayed timely prompts like “Stuck in traffic? Grab a snack.” By syncing content with real-world conditions, McDonald’s turned delays into drive-thru visits.
Nike – Audience Activation Around Key Locations
Nike uses map-driven insights to place DOOH screens near fitness hotspots, such as parks, gyms, and stadiums. Ads are tailored to nearby activity—running gear near jogging trails, or gym apparel near workout hubs—ensuring each screen speaks directly to its audience. Location performance data helps Nike fine-tune both placement and creative.
Spotify – Hyper-Local Messaging at Scale
Spotify’s city-based campaigns highlight local music trends, matched with screen placements in high-footfall neighborhoods. Billboard content reflected what people in each area were listening to, creating a sense of connection and cultural relevance. By aligning location with interest, Spotify boosted both engagement and memorability.
With Confirm, these insights aren’t abstract—they’re live, visual, and fully actionable. Our platform delivers real-time maps with traffic density, playouts, impressions, and Street View, helping advertisers turn location intelligence into measurable success.
Conclusion
Better decisions start with better data—and that’s what DOOH location performance unlocks. With Confirm, advertisers don’t just see where their campaigns are running—they understand the impact of place and movement on performance.
Want to take your DOOH strategy to the next level? Explore the power of geospatial intelligence with Confirm and make every location count.