Introduction
For DOOH publishers, proving campaign performance has always been a challenge. Advertisers want to see who they’ve reached, where, and how effectively. But without access to the right audience insights, it’s hard to demonstrate true campaign value.
That’s where Confirm makes the difference. As part of its mission to build a universal reporting ecosystem for Digital Out-of-Home, Confirm now offers real-time DOOH Audience Insights, powered through its collaboration with Spotzi. This integration allows publishers to include demographic and interest data directly in their Confirm dashboards, transforming reporting into measurable proof of performance.
The Power of Demographic Data
For DOOH publishers, campaign success means more than just delivering impressions.. Advertisers need to understand who saw their message and why it mattered. With DOOH Audience Insights, Confirm enables publishers to deliver exactly that — precise, real-time data about the audiences reached through each campaign.
Publishers can:
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Access demographic and interest data such as age, gender, household type, and interests.
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See how audience profiles vary by screen, location, and time of day.
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Combine delivery and audience data to showcase campaign effectiveness.
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Offer advertisers detailed insights that go far beyond basic proof of play.
With these insights, DOOH campaigns evolve from simple exposure metrics into performance stories backed by verified audience data.
How Confirm improves DOOH Reporting
Confirm’s platform consolidates all campaign delivery metrics — impressions, proof of play, and reach — in one clear, accessible view. By integrating audience behavior and demographic data into this ecosystem, Confirm gives publishers a 360° understanding of every campaign.
No more fragmented reports or disconnected tools. DOOH Audience Insights are fully embedded into the Confirm experience, making it easy for publishers to demonstrate both delivery and impact with accuracy and transparency.
Publishers can easily show advertisers:
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Which audience segments saw their campaigns.
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How reach and engagement change by location or hour.
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Why their DOOH network delivers unique, high-value audiences.
Every campaign becomes a complete narrative — from exposure to audience impact — presented clearly in one unified dashboard.
Turning Data Into Proof of Performance
For publishers, audience data isn’t just an enhancement — it’s the foundation of meaningful storytelling. With DOOH Audience Insights, Confirm enables you to transform complex campaign data into clear, compelling evidence of impact. Every report becomes more than a list of metrics; it becomes a narrative that proves the effectiveness of your network.
Confirm bridges the gap between campaign delivery and audience understanding. Publishers can now show advertisers who engaged with their messages, where those interactions took place, and how exposure translated into measurable reach. This shift from operational data to performance insights helps turn reporting into a powerful sales and retention tool.
For advertisers, this level of transparency builds confidence and strengthens collaboration. They gain a deeper appreciation for your network’s quality and audience precision — insights that encourage longer-term partnerships and higher campaign investments.
For publishers, the benefit goes beyond efficiency: it’s about positioning your network as a trusted, data-driven partner capable of proving real value. Confirm gives you the visibility and credibility to stand out in the DOOH marketplace — turning every campaign into measurable, verifiable proof of performance.
Conclusion
Your advertisers don’t just want to know that their campaigns ran, they want to know they reached the right people. With Confirm’s DOOH Audience Insights, publishers can deliver real-time demographic data, complete transparency, and measurable results that inspire advertiser confidence.
Discover today how Confirm helps publishers prove their value with every campaign. Contact us!