In DOOH advertising, showing where and when an ad appeared is no longer enough. Publishers who want to stay competitive need to deliver more than basic proof of play—they need to show who saw the campaign. With demographic insights for DOOH campaigns, you can add a whole new layer of value to your offer and prove that your network delivers not just reach, but relevance.
Access demographic insights on live campaigns
With Confirm, publishers gain the ability to access demographic data on campaigns that are currently running—unlocking new levels of control, visibility, and optimization.
No longer limited to static reporting after the campaign ends, you can now track key audience characteristics as they happen. From age and gender breakdowns to audience density patterns throughout the day, this data helps you understand not just where a campaign is showing, but to whom.
These demographic insights for DOOH campaigns empower your team to:
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Deliver richer, smarter reports that go beyond impressions, showcasing campaign relevance and audience quality.
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Adapt content strategies, adjusting schedules or messaging to better align with audience peaks and demographics.
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Compare campaign performance by screen type or location, enabling data-backed decisions on inventory optimization.
By making this kind of audience intelligence available during the campaign—not just after—you give advertisers transparency they can act on, and insights they’re eager to share with their stakeholders.
Ultimately, every campaign becomes a measurable, optimizable asset, not just a line item on a media plan.
Elevate your role from media supplier to data partner
Digital screens are just the starting point. . Advertisers want proof of impact, audience granularity, and the ability to measure how well each campaign connects with real people.
This is where demographic insights for DOOH campaigns make a difference.
By integrating this data into your offer, you’re not just adding a layer of reporting—you’re evolving your role. You become:
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A premium publisher with intelligent, audience-led capabilities
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A strategic partner who empowers advertisers with clarity and control
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A data provider with insights that support cross-channel analysis and performance attribution
This shift helps you step beyond the “media supplier” label and become part of the planning conversation. You offer more than reach—you offer results, relevance and readiness.
And that’s what opens the door to higher CPMs, stronger client retention, more frequent renewals and a seat at the strategy table with brands and agencies alike.
Conclusion
If you’re looking to move beyond impressions and deliver real impact, it’s time to unlock the power of demographic insights for DOOH campaigns.
With CONFIRM, you can transform raw audience data into a source of credibility, clarity and growth.