Introduction
In today’s data-first advertising world, intuition isn’t enough—marketers need real intelligence to guide every campaign decision. That’s where DOOH Campaign Intelligence becomes indispensable. With granular, real-time insights, brands and agencies can track what’s working, where, and when—transforming static DOOH strategies into dynamic, high-performance campaigns.
With Confirm’s dashboard, advertisers gain access to data per screen, per day, per hour—presented in a clear, actionable format. It’s not just analytics; it’s intelligence you can use immediately.
What is DOOH Campaign Intelligence?
DOOH Campaign Intelligence refers to the ability to monitor, analyze, and act upon key campaign data across digital out-of-home screens. Instead of relying on general metrics, Confirm delivers:
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Playouts per screen: See exactly how often your content appears, and where.
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Impressions by location: Understand how many contacts (OTS) each screen generates.
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Hourly and daily breakdowns: Spot performance trends by time and day.
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Publisher insights: Measure effectiveness across different vendors and formats.
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Connection status (online/offline): Monitor ad delivery continuity—even for external feeds.
This level of detail allows you to fine-tune creative rotation, adjust budgets, and align messaging with high-performing time slots or locations.
How Confirm Powers Smarter DOOH Campaigns
Confirm consolidates all DOOH campaign reporting into one standalone, intuitive dashboard—accessible to both advertisers and agencies.
With Confirm, you can:
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Track every playout: Monitor delivery in real time, screen by screen.
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Map your reach: Visualize playouts and impressions on an interactive map—enhanced with Google Maps and live traffic density.
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Measure campaign impact: Filter results by campaign, publisher, time of day, or location.
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Stay in control: Know what’s happening, when it’s happening, and where it’s working best.
It’s like having a control tower for your entire DOOH strategy.
Practical Examples
To understand how DOOH campaign intelligence works in the real world, let’s look at how different businesses are applying these insights to optimize results. Data-driven decisions are turning campaigns into precision tools for performance.
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A retail chain notices that lunchtime screen impressions spike near shopping centers. They shift creative to promote quick lunch deals between 11:00–14:00.
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A media agency compares screen performance across cities and reallocates budget to outperforming areas using Confirm’s publisher data.
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A consumer brand identifies low-performing time slots and pauses ads during non-peak hours to optimize spend.
These aren’t hypothetical use cases—they’re daily optimizations made possible with DOOH Campaign Intelligence powered by Confirm.
Conclusion
Modern DOOH advertising demands more than visibility—it demands insight. With Confirm’s campaign intelligence tools, advertisers and agencies don’t just collect data; they convert it into strategic decisions.
Ready to turn your DOOH data into real performance?
Discover how Confirm delivers DOOH Campaign Intelligence that drives results at Confirm.