{"id":2442,"date":"2022-11-24T16:59:33","date_gmt":"2022-11-24T16:59:33","guid":{"rendered":"https:\/\/www.confirm.media\/het-belang-van-het-meten-van-ooh-campagnes\/"},"modified":"2023-01-04T08:08:36","modified_gmt":"2023-01-04T08:08:36","slug":"het-belang-van-het-meten-van-ooh-campagnes","status":"publish","type":"post","link":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/","title":{"rendered":"Het belang van het meten van OOH-campagnes"},"content":{"rendered":"

Het meten van de effectiviteit van programmatic out-of-home (OOH) reclamecampagnes is essentieel voor het succes ervan. Met programmatic OOH kunnen adverteerders gegevens en technologie gebruiken om hun advertenties te richten op specifieke locaties, tijdstippen van de dag en demografische gegevens. Dit maakt effectievere en gepersonaliseerde reclame mogelijk, maar het betekent ook dat adverteerders de prestaties van hun campagnes moeten kunnen volgen en meten.<\/p>\n

Een van de belangrijkste voordelen van programmatic OOH is dat het flexibeler en aanpasbaarder is dan traditionele OOH-reclamemethoden. Dit betekent dat adverteerders hun advertenties snel en gemakkelijk kunnen aanpassen aan veranderingen in het consumentengedrag of de markt. Dit betekent echter ook dat adverteerders de prestaties van hun campagnes in real time moeten kunnen volgen en meten om de nodige aanpassingen te kunnen doen en hun campagnes te optimaliseren.<\/p>\n

Een ander belangrijk aspect van het meten van programmatische OOH-campagnes is de mogelijkheid om de impact van de advertenties op het doelpubliek te volgen en te meten. Dit kan statistieken omvatten zoals footfall of engagement.\u00a0 Door deze statistieken te volgen en te meten, kunnen adverteerders waardevolle inzichten krijgen in de doeltreffendheid van hun campagnes en die informatie gebruiken om aanpassingen aan te brengen en hun resultaten te verbeteren.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean a semper ipsum, non facilisis lectus. Curabitur nec ornare eros. Quisque cursus metus non urna mattis imperdiet.<\/p>\n","protected":false},"author":3,"featured_media":2541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measure"],"yoast_head":"\nHet belang van het meten van OOH-campagnes | Confirm<\/title>\n<meta name=\"description\" content=\"Lees onze blog over hoe het meten van OOH-campagnes transparantie geeft en helpt om een cross publisher beeld te krijgen van de campagneprestaties.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Het belang van het meten van OOH-campagnes | Confirm\" \/>\n<meta property=\"og:description\" content=\"Lees onze blog over hoe het meten van OOH-campagnes transparantie geeft en helpt om een cross publisher beeld te krijgen van de campagneprestaties.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/\" \/>\n<meta property=\"og:site_name\" content=\"Confirm\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-24T16:59:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T08:08:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marvin Vacquier Droop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marvin Vacquier Droop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/\"},\"author\":{\"name\":\"Marvin Vacquier Droop\",\"@id\":\"https:\/\/www.confirm.media\/nl\/#\/schema\/person\/1c889b6e1001192694660fd87e8a3b9c\"},\"headline\":\"Het belang van het meten van OOH-campagnes\",\"datePublished\":\"2022-11-24T16:59:33+00:00\",\"dateModified\":\"2023-01-04T08:08:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/\"},\"wordCount\":207,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png\",\"articleSection\":[\"Measure\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/\",\"url\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/\",\"name\":\"Het belang van het meten van OOH-campagnes | Confirm\",\"isPartOf\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png\",\"datePublished\":\"2022-11-24T16:59:33+00:00\",\"dateModified\":\"2023-01-04T08:08:36+00:00\",\"description\":\"Lees onze blog over hoe het meten van OOH-campagnes transparantie geeft en helpt om een cross publisher beeld te krijgen van de campagneprestaties.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#primaryimage\",\"url\":\"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png\",\"contentUrl\":\"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.confirm.media\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Het belang van het meten van OOH-campagnes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.confirm.media\/nl\/#website\",\"url\":\"https:\/\/www.confirm.media\/nl\/\",\"name\":\"Confirm Media\",\"description\":\"Unified DOOH Reporting\",\"publisher\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/#organization\"},\"alternateName\":\"Confirm\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.confirm.media\/nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.confirm.media\/nl\/#organization\",\"name\":\"Confirm Technologies\",\"alternateName\":\"Confirm\",\"url\":\"https:\/\/www.confirm.media\/nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.confirm.media\/nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/confirm-logo-share.png\",\"contentUrl\":\"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/confirm-logo-share.png\",\"width\":1200,\"height\":631,\"caption\":\"Confirm Technologies\"},\"image\":{\"@id\":\"https:\/\/www.confirm.media\/nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/confirmdooh\/about\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.confirm.media\/nl\/#\/schema\/person\/1c889b6e1001192694660fd87e8a3b9c\",\"name\":\"Marvin Vacquier Droop\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.confirm.media\/nl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/68c90028ca053b5ed0fd7ebfba84c834240e4ab6b65deb72f9f018ad1c408560?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/68c90028ca053b5ed0fd7ebfba84c834240e4ab6b65deb72f9f018ad1c408560?s=96&d=mm&r=g\",\"caption\":\"Marvin Vacquier Droop\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Het belang van het meten van OOH-campagnes | Confirm","description":"Lees onze blog over hoe het meten van OOH-campagnes transparantie geeft en helpt om een cross publisher beeld te krijgen van de campagneprestaties.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/","og_locale":"nl_NL","og_type":"article","og_title":"Het belang van het meten van OOH-campagnes | Confirm","og_description":"Lees onze blog over hoe het meten van OOH-campagnes transparantie geeft en helpt om een cross publisher beeld te krijgen van de campagneprestaties.","og_url":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/","og_site_name":"Confirm","article_published_time":"2022-11-24T16:59:33+00:00","article_modified_time":"2023-01-04T08:08:36+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png","type":"image\/png"}],"author":"Marvin Vacquier Droop","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Marvin Vacquier Droop","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#article","isPartOf":{"@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/"},"author":{"name":"Marvin Vacquier Droop","@id":"https:\/\/www.confirm.media\/nl\/#\/schema\/person\/1c889b6e1001192694660fd87e8a3b9c"},"headline":"Het belang van het meten van OOH-campagnes","datePublished":"2022-11-24T16:59:33+00:00","dateModified":"2023-01-04T08:08:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/"},"wordCount":207,"commentCount":0,"publisher":{"@id":"https:\/\/www.confirm.media\/nl\/#organization"},"image":{"@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png","articleSection":["Measure"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/","url":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/","name":"Het belang van het meten van OOH-campagnes | Confirm","isPartOf":{"@id":"https:\/\/www.confirm.media\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#primaryimage"},"image":{"@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png","datePublished":"2022-11-24T16:59:33+00:00","dateModified":"2023-01-04T08:08:36+00:00","description":"Lees onze blog over hoe het meten van OOH-campagnes transparantie geeft en helpt om een cross publisher beeld te krijgen van de campagneprestaties.","breadcrumb":{"@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#primaryimage","url":"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png","contentUrl":"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/post1.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.confirm.media\/nl\/het-belang-van-het-meten-van-ooh-campagnes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.confirm.media\/nl\/"},{"@type":"ListItem","position":2,"name":"Het belang van het meten van OOH-campagnes"}]},{"@type":"WebSite","@id":"https:\/\/www.confirm.media\/nl\/#website","url":"https:\/\/www.confirm.media\/nl\/","name":"Confirm Media","description":"Unified DOOH Reporting","publisher":{"@id":"https:\/\/www.confirm.media\/nl\/#organization"},"alternateName":"Confirm","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.confirm.media\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.confirm.media\/nl\/#organization","name":"Confirm Technologies","alternateName":"Confirm","url":"https:\/\/www.confirm.media\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.confirm.media\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/confirm-logo-share.png","contentUrl":"https:\/\/www.confirm.media\/wp-content\/uploads\/2022\/11\/confirm-logo-share.png","width":1200,"height":631,"caption":"Confirm Technologies"},"image":{"@id":"https:\/\/www.confirm.media\/nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/confirmdooh\/about\/"]},{"@type":"Person","@id":"https:\/\/www.confirm.media\/nl\/#\/schema\/person\/1c889b6e1001192694660fd87e8a3b9c","name":"Marvin Vacquier Droop","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.confirm.media\/nl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/68c90028ca053b5ed0fd7ebfba84c834240e4ab6b65deb72f9f018ad1c408560?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68c90028ca053b5ed0fd7ebfba84c834240e4ab6b65deb72f9f018ad1c408560?s=96&d=mm&r=g","caption":"Marvin Vacquier Droop"}}]}},"_links":{"self":[{"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/posts\/2442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/comments?post=2442"}],"version-history":[{"count":0,"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/posts\/2442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/media\/2541"}],"wp:attachment":[{"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/media?parent=2442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/categories?post=2442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.confirm.media\/nl\/wp-json\/wp\/v2\/tags?post=2442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}