{"id":3396,"date":"2025-06-05T17:09:49","date_gmt":"2025-06-05T16:09:49","guid":{"rendered":"https:\/\/www.confirm.media\/?p=3396"},"modified":"2025-06-05T17:09:49","modified_gmt":"2025-06-05T16:09:49","slug":"dooh-locatieprestaties-zien-begrijpen-optimaliseren","status":"publish","type":"post","link":"https:\/\/www.confirm.media\/nl\/dooh-locatieprestaties-zien-begrijpen-optimaliseren\/","title":{"rendered":"DOOH-locatieprestaties: Zien. Begrijpen. Optimaliseren."},"content":{"rendered":"<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-369\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ad477dfb-fccf-4198-8720-65628bb9f78c\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<h3 data-start=\"189\" data-end=\"204\">Introductie<\/h3>\n<p data-start=\"206\" data-end=\"554\">Het succes van een DOOH-campagne hangt af van zichtbaarheid \u00e9n context. Een scherm langs een drukke weg tijdens de spits presteert heel anders dan een scherm in een rustige steeg. Met inzichten in DOOH-locatieprestaties kunnen adverteerders direct zien welke locaties impressies genereren en welke achterblijven\u2014en daar in realtime op reageren.<\/p>\n<p data-start=\"556\" data-end=\"647\"><a href=\"https:\/\/www.confirm.media\/nl\/\" target=\"_blank\" rel=\"noopener\"><strong>Confirm<\/strong><\/a> biedt data die verder gaat dan alleen impressies. Adverteerders krijgen inzicht in:<\/p>\n<p data-start=\"649\" data-end=\"837\">\u2705 Welke schermen de meeste betrokkenheid opleveren<br data-start=\"699\" data-end=\"702\" \/>\u2705 Welke straten het drukst zijn met voetgangers of voertuigen<br data-start=\"763\" data-end=\"766\" \/>\u2705 Hoe de fysieke omgeving de zichtbaarheid van de campagne be\u00efnvloedt<\/p>\n<p>&nbsp;<\/p>\n<h3 data-start=\"844\" data-end=\"880\">Hoe Confirm Maps precisie levert<\/h3>\n<p data-start=\"882\" data-end=\"1059\">Het platform van Confirm combineert geavanceerde geospatiale tools die adverteerders helpen om locatiegebaseerde beslissingen met vertrouwen te nemen. Belangrijke functies zijn:<\/p>\n<p data-start=\"1061\" data-end=\"1220\"><strong data-start=\"1061\" data-end=\"1115\">Kaarten met afspeelmomenten &amp; contacten per scherm<\/strong><br data-start=\"1115\" data-end=\"1118\" \/>Bekijk exact waar elke advertentie wordt weergegeven en hoeveel impressies (OTS) elk scherm genereert.<\/p>\n<p data-start=\"1222\" data-end=\"1382\"><strong data-start=\"1222\" data-end=\"1267\">Integratie van realtime verkeersdichtheid<\/strong><br data-start=\"1267\" data-end=\"1270\" \/>Evalueer hoe verkeersstromen rond elk scherm veranderen per uur en per dag. Plan campagnes tijdens piekmomenten.<\/p>\n<p data-start=\"1384\" data-end=\"1510\"><strong data-start=\"1384\" data-end=\"1417\">Google Street View-integratie<\/strong><br data-start=\"1417\" data-end=\"1420\" \/>Bekijk de omgeving van een scherm om de werkelijke zichtbaarheid en context te beoordelen.<\/p>\n<p data-start=\"1512\" data-end=\"1679\">Deze gedetailleerde inzichten stellen marketeers in staat om hun boodschap af te stemmen op hoog presterende locaties\u2014en onderpresterende schermen direct te vermijden.<\/p>\n<p>&nbsp;<\/p>\n<h3 data-start=\"1686\" data-end=\"1746\">Use cases: Grote merken gebruiken DOOH-locatieprestaties<\/h3>\n<p data-start=\"1748\" data-end=\"2001\">Kaartgebaseerde DOOH-analyse is geen theorie meer\u2014het verandert hoe toonaangevende merken contact maken met doelgroepen in de echte wereld. Hier zijn drie voorbeelden van bekende bedrijven die <strong data-start=\"1941\" data-end=\"1967\">DOOH-locatieprestaties<\/strong> benutten voor slimmere campagnes:<\/p>\n<p data-start=\"2003\" data-end=\"2371\"><strong data-start=\"2003\" data-end=\"2065\">McDonald\u2019s \u2013 Slimme targeting op basis van verkeersstromen<\/strong><br data-start=\"2065\" data-end=\"2068\" \/>McDonald\u2019s gebruikt locatiegerichte DOOH-campagnes bij drive-thru restaurants. Wanneer nabij files worden gedetecteerd, tonen digitale schermen boodschappen zoals: \u201cIn de file? Haal snel een snack.\u201d Door de content aan te passen aan de verkeerssituatie, verandert McDonald\u2019s vertraging in verkoopkansen.<\/p>\n<p data-start=\"2373\" data-end=\"2734\"><strong data-start=\"2373\" data-end=\"2429\">Nike \u2013 Activering van doelgroepen rond sportlocaties<\/strong><br data-start=\"2429\" data-end=\"2432\" \/>Nike gebruikt kaartinzichten om DOOH-schermen te plaatsen bij sportieve hotspots zoals parken, sportscholen en stadions. Advertenties sluiten aan bij de omgeving: hardloopschoenen bij jogroutes, of sportkleding bij fitnessclubs. Dankzij locatieprestaties kan Nike zowel plaatsing als content verfijnen.<\/p>\n<p data-start=\"2736\" data-end=\"3077\"><strong data-start=\"2736\" data-end=\"2784\">Spotify \u2013 Hyperlokale boodschappen op schaal<\/strong><br data-start=\"2784\" data-end=\"2787\" \/>Spotify\u2019s campagnes per stad tonen populaire muziek per wijk, gekoppeld aan schermen in drukbezochte buurten. De content weerspiegelt de muziekvoorkeuren van die regio, wat zorgt voor herkenning en betrokkenheid. Door locatie en interesse te koppelen, stijgt zowel het bereik als de impact.<\/p>\n<h5 data-start=\"3079\" data-end=\"3334\"><\/h5>\n<p data-start=\"3079\" data-end=\"3334\">Met Confirm zijn deze inzichten niet abstract\u2014maar live, visueel en direct bruikbaar. Ons platform biedt realtime kaarten met verkeersdichtheid, afspeelmomenten, impressies en Street View, zodat adverteerders locatie-inzichten omzetten in meetbaar succes.<\/p>\n<p>&nbsp;<\/p>\n<h3 data-start=\"3341\" data-end=\"3354\">Conclusie<\/h3>\n<p data-start=\"3356\" data-end=\"3585\">Betere beslissingen beginnen met betere data\u2014en dat is precies wat DOOH-locatieprestaties mogelijk maken. Met Confirm zien adverteerders niet alleen waar hun campagnes lopen, maar ook wat de impact is van locatie en beweging.<\/p>\n<p data-start=\"3587\" data-end=\"3744\" data-is-last-node=\"\" data-is-only-node=\"\">Wil je jouw DOOH-strategie naar een hoger niveau tillen? Ontdek de kracht van geospatiale intelligentie met Confirm\u2014en haal het maximale uit elke locatie.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex min-h-[46px] justify-start\">\n<div class=\"touch:-me-2 touch:-ms-3.5 -ms-2.5 -me-1 flex items-center p-1 select-none -mt-1 w-full duration-[1.5s] focus-within:transition-none hover:transition-none pointer-events-none [mask-image:linear-gradient(to_right,black_33%,transparent_66%)] [mask-size:300%_100%] [mask-position:100%_0%] motion-safe:transition-[mask-position] group-hover\/turn-messages:pointer-events-auto group-hover\/turn-messages:[mask-position:0_0] group-focus-within\/turn-messages:pointer-events-auto group-focus-within\/turn-messages:[mask-position:0_0] has-data-[state=open]:pointer-events-auto has-data-[state=open]:[mask-position:0_0]\"><\/div>\n<\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"absolute\">\n<div class=\"flex items-center justify-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introductie Het succes van een DOOH-campagne hangt af van zichtbaarheid \u00e9n context. Een scherm langs een drukke weg tijdens de spits presteert heel anders dan een scherm in een rustige steeg. Met inzichten in DOOH-locatieprestaties kunnen adverteerders direct zien welke locaties impressies genereren en welke achterblijven\u2014en daar in realtime op reageren. Confirm biedt data die [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[],"class_list":["post-3396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geolocatie-data-voor-dooh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DOOH-locatieprestaties: Zien. Begrijpen. 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