Demonstrate higher campaign value with demographic data
In today’s DOOH landscape, advertisers are no longer satisfied with visibility alone — they want maximum precision. Delivering campaigns to the right audience, at the right place and time, is what defines real value. That’s where demographic data in DOOH plays a key role. Discover how Confirm helps publishers reach — and prove — that added value.
Thanks to Confirm’s analytics dashboard — integrated with Spotzi — publishers can go beyond traditional reporting and provide detailed demographic insights for every campaign. This approach to reporting transforms both the perceived value and the decision-making process.
From Playouts to People: Adding Context to Every Impression
Impression counts are no longer enough. Advertisers want to know who is seeing their message — not just how many.
Confirm enables publishers to provide exactly that, thanks to location-based demographic data that includes:
-
Age distribution
-
Gender breakdown
-
Household composition (with or without children, single households)
-
Income levels
Using the real-time playout and impression data already available in the Confirm dashboard, publishers can also add context by displaying the demographic makeup around each screen — by location and time of day.
This is the new standard for demographic data in DOOH: precise, visual, and actionable.
Real-Time Reporting Meets Demographic Intelligence
Real-time reporting remains one of Confirm’s biggest strengths. Every playout is tracked and displayed instantly — revealing the live heartbeat of the campaign. Now, combined with demographic layers, this live feed becomes a powerful storytelling tool.
Imagine proving that a campaign aimed at young urban professionals not only aired during rush hour in key office districts, but also reached an audience composed of 64% young adults, with a high percentage of single individuals and above-average income levels. That kind of insight justifies premium pricing and builds long-term advertiser trust.
Demographic data in DOOH is no longer a post-campaign summary — it’s part of the live narrative.
Campaign Planning Based on Data, Not Assumptions
With Google Maps views and live traffic density layers integrated into Confirm, campaign planning becomes deeply strategic. Add Spotzi’s demographic insights, and publishers can recommend screens not only for reach, but for target audience relevance.
Want to reach middle-aged parents in residential areas? Confirm’s dashboard allows you to quickly filter for screens that align with that target. This level of precision gives media planners confidence — and provides advertisers with the data they need to say “yes.”
Demographic data in DOOH isn’t just for reporting. It’s a planning tool, a sales argument, and a competitive edge.
Insights That Sell — and Resell
In increasingly competitive DOOH markets, proving value is the key to retention and growth. Confirm helps publishers move from delivering impressions to delivering audience intelligence. With campaign insights broken down by screen, hour, and demographic group, publishers can build customized reports that speak the language of brands.
Advertisers see not only where their ads ran — but who saw them. And that’s what drives repeat business.
When you combine accurate playout data with the clarity of demographic data in DOOH, you turn exposure into effectiveness. And that’s the KPI that truly matters.
Ready to discover what Confirm can do for your campaigns?
Let’s talk — get in touch and we’ll get started!